MONO-ZUKURI (モノづくり)
The Japanese term Monozukuri, literally meaning production or making of things refers to more than just manufacturing; it embodies a mindset, a spirit, and a philosophy that defines the Japanese work ethic and drive toward perfection.
The origin of aero designAll of KUHL's aero parts are designed by Kataoka, the company's president and general manager.Kataoka is an avid car enthusiast and customization enthusiast, and he has fed back the joy of driving cars and his unique know-how gained from his numerous race and drift experiences on the circuit into the development of aero parts.KUHL's aero parts incorporate a variety of innovative technologies, such as the pursuit of high-strength materials for all motorsport situations and the active adoption of aerodynamic design methods that reduce air resistance.The styling, backed by functionality full of confidence and conviction, instantly catches people's attention and burns it into their memories. At the annual motor show, many fans and media come to enjoy KUHL's new aero parts and complete cars.Cars must be cool and exciting. The founder's pure DNA lives on in each and every product.
Since the company's founding, KUHL aero parts have consistently focused on three-dimensional 3D forms that emphasize depth so that they look beautiful and powerful from any angle.Their original designs, which stand out from the OEM style and aero parts made by other companies, skillfully incorporate dynamic yet precise and delicate character lines, a massive sense of robustness, and emotional and soft organic curves.In addition, they are thoroughly crafted, never cutting corners, even down to the fine details of the mounting parts that cannot be seen from the exterior surface.KUHL's unique styling approach, which vividly colors cars, has evolved over the years and is now enthusiastically supported by fans all over the world.
Development system that responds promptly to rapidly changing market needs
KUHL has established various development systems to promptly respond to the model change cycle of cars and the diversifying needs of customers. We achieve both high quality and speed by carefully examining the location, shape, size, characteristics, etc. of the parts and adopting a manufacturing process that is suitable for each part without unnecessary mistakes.In recent years, as the number of car models we handle has increased, we have newly adopted advanced modeling technology that makes full use of NC processing machines (machining centers) and 3D printers.High-precision infrared scanning technology and CAD design processes by skilled craftsmen enable the production of parts with unparalleled accuracy, and we have realized a wide lineup by dividing large parts such as full bumper aero and wide body kits and small parts such as front grilles and garnishes that are difficult to mold with FRP into appropriate manufacturing processes for each part. We continue to make corporate efforts to deliver KUHL products to customers as soon as possible and at the lowest possible price.
